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For any business with an investment in a particular area—whether that’s a state, city, or neighborhood—it’s important for people in that area feel as though that company is part of the community—and that you, as the business owner or manager, do and feel the same things that they do and feel.

We’ve entered a time when consumers are demanding more transparency from the businesses and organizations with which they choose to interact. The rise of social media only contributes to—and encourages—the public’s desire to meet the “man behind the curtain.” We want to spend our money with people who can be held accountable, and who care as much about preserving and improving our communities as we do.