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Preface > Introduction
Introduction
At nearly every conference I attend, I meet people who tell me, “I have no use for Twitter. You can’t say anything in 140 characters. I’d rather have a real conversation.” Obviously, as I’m the one writing this book, I feel differently. So, to all the doubters and skeptics, I offer the following story:
My grandfather, “Mac” McDougall—like so many grandparents—moved to Florida when it came time for him to retire. His neighborhood was a flat rectangle, carved out of fields of orange groves, and tucked in beside a maze of golf courses. His street was a flat street in a grid of flat streets. His house was a single-level brown adobe home in a row of single-level brown adobe homes. At the end of his driveway was a green mailbox. At the end of every driveway was…a green mailbox.