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1. Designing Great Data Products

Chapter 1. Designing Great Data Products

By Jeremy Howard, Margit Zwemer, and Mike Loukides

In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines to services that predict airline flight times more accurately than the airline itself. But these products are still just making predictions, rather than asking what action they want someone to take as a result of a prediction. Prediction technology can be interesting and mathematically elegant, but we need to take the next step. The technology exists to build data products that can revolutionize entire industries. So, why aren’t we building them?


  

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