Part 1: Overall Market

Since last year’s State of the Computer Book Market posts, the Tech Book market has been going through some major changes, but none more profoundly affecting our industry as Borders Group Inc (BGI) going out of business. Much of what you will see in the 2012 trends are directly related to BGI’s demise, though the faint signals that the book market provides to other industries are still evident.

You can get a quick refresher on how we see Computer Book Sales as a Technology Trend Indicator and our other posts on the State of the Computer Book Market.

The data in the posts that will follow, are from Bookscan’s weekly top 3,000 titles sold. Bookscan measures actual cash register sales in bookstores. Simply put, whenever you buy a technology-oriented book in the United States, there’s a high probability it will get recorded in this data. There are now two major Retailers in Tech books and they are: Barnes & Noble, and Amazon and they make up the lion’s share of Bookscan’s recorded sales.