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Part 5: Wrap-Up and Digital > Electronic distribution and sales

Electronic distribution and sales

Now let’s move past print sales in 2011 — or at least partially away from traditional channels of distribution — to discuss e-distribution. The three charts immediately below are from Bowker, which has recently released its Results Of Global eBook Research. The charts show three interesting graphs about awareness of for-pay content, digital consumption by gender, and digital consumption by age. What is interesting to me is not that Indian males lead the way in both digital downloads and purchasing for-pay content, but rather that more women than men in the U.S. and U.K. are consumers of digital content. It is also no surprise, at least to me, that the 25-34 age group is the most active in consuming digital content.


  

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