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Systems Thinking and Process Dynamics for Marketing Systems
By: Dr. Rajagopal
Publisher: IGI Global
Pub. Date: April 30, 2012
Print Isbn-10: 1-4666-0969-9
Print Isbn-13: 978-1-4666-0969-3
Web Isbn-13: 978-1-4666-0970-9
Pages in Print Edition: 346
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Overview
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.<br>Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
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Table of Contents
