CHAPTER 5: FINDING YOUR NICHE H ere's another paradox, in a field fraught with paradoxes," says wedding/portrait photographer Bob Dale. "You should start out shooting everything. You should be a generalist. That's how you learn. But then you have to narrow it down. The market de- mands that you choose a specialty." Says commercial/fine art shooter Leo Kim, "You have to find your own personal style before you can select a niche. You will start out emulating the visual styles of others whose work you ad- mire. But sooner or later, your true self comes out. It has to. Then