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Part I RECONNAISSANCE > Chapter 9 - Pg. 40

09 The outsized ego is not a weapon of value. You write because you believe you have something worth a reader's time. This is not necessarily an act of pure, unadulterated ego. It is an act of confidence based upon mutual exchange. You are offering something of value to a consumer. But because it is such a personal act--it's all coming from one source, you--the ego can easily become inflated