Chapter 3: Cataloging Ideas: Viable Products by Designers 147 { TOD LIPPY esopus magazine od Lippy, an editor, publisher and designer, was the founding editor of Scenario: The Magazine of Screenwriting Art and cofounder of publicsfear magazine. Lippy has moderated panels at New York's American Museum of the Moving Image, the Austin Heart of Film Festival, the Independent Feature Project, and the New York/Avignon Film Festival. His 1999 short film, Cookies, was featured in over 20 film festivals. For the past three years, he has been the guiding force behind Esopus, a foundation-funded journal of art, design, culture, and the unusual. What is the goal of Esopus? And how have you gone about achieving that goal? The goal of Esopus is to create an unmediated forum through which artists can reach the public directly with their work, with as little "filtering" as possible. I think I've been able to come close to achieving that goal by avoiding advertising, always communicating directly to have worked, based on feedback I've gotten from subscribers. The only problem now is where it should go on the newsstand. I was at a Barnes & Noble not long ago and found it in the "Automotive" section! What is the editorial process? The masthead shows advisors and aides, but do you generate the content T