inDex @WalmartLabs, 184 3M, 74 A A.T. Stewart, 178 Aunt Jemima, 62, 63 automobiles, 92, 98, 168­173 autonomy, 11 Avedon, Richard, 110 Averill Chemical Paint Company, 43 Avis, 105 A&P, 181 Accession Day, 22 Addis, William, 68 adornments, 19 advertising automobile, 172­173 creative revolution in, 105 multipronged, 73 television, 97­98, 118 use of character icons in, 62­63 advertising agencies, 70, 105­106 affiliations, 11 Air Jordan, 120­121 airlines, 166, 174­177 airline travel, 112­115 Aldrich, Michael, 182 Amana, 190­191 Amazon.com, 116, 128, 182, 184 b baby boomers, 122 Baidu, 155 Bainbridge, 181, 260­265 Bakers Marking Law, 41 Baltimore and Ohio Railroad, 167 Band-Aid, 74, 78­81 Band-Aid tin, 43 A Bar at the Folies-Bergère (Manet), 10 Barbon, Nicholas, 24 Bare Escentuals, 200­201 Bass, Saul, 283­284 Bass Ale, 10, 11, 42 beauty products, 192­203 Beaux, Ernest, 85 beer, 10, 11, 42, 86­89 Beetle (VW), 105­106, 170­171 Bell, Alexander Graham, 212, 213 Bogusky, Alex, 11 Boleyn, Ann, 20 Bologna, Matteo, 234­239 BoltBus, 166 book design, 228­233 bottled water, 10, 208­209 Bouteille de Bass et Guitare (Picasso), 10 Bowerman, Bill, 120 Bowlby, John, 11 BP, 230 branded programming, 97, 290­293 brand equity, 151 brand identity beginning of, 35 character icons and, 62­63 creation of, 102 branding in 1960s and 1970s, 102­115 for body image, 102 corporate, 286­289 in emerging markets, 148­163 packaging and, 64­68, 82 in post-war era, 92­101 as storytelling, 6 trends in, 287­288 in twenty-first century, 132­147