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INDEX > K - Pg. 309

i IBM, 126, 214, 219 iceman, 189 I Love Lucy (TV show), 97 imitation, 36 India, 15255 Industrial Revolution, 20, 23, 24, 27, 30, 42, 43, 178 In-er-Seal package, 67­68 influencer theory, 35 information and communications technology (ICT), 133, 135 innovation, 11, 32, 248 instant coffee, 94 in-store experiences, 178­181 Intelligentsia, 2007 intergalactic travel, 175 Internet, 126­127, 135 Internet search, 129, 155, 158 interstate highways, 98 iPad, 218, 280 iPod, 141, 142, 218­219 iPod Touch, 219 Ive, Jonathan, 142 Ivory Soap, 45­47 Kindle, 128 King Cola, 53 Kinon, Jennifer, 282­285 KitchenAid, 94 Kitchen Debate, 94 kitchens, 189 Kleenex, 241­245 Klein, Naomi, 11, 119 K-Man, 88­89 Knight, Phil, 120 Kodak, 74 Kortun, Vasif, 274 Kraft, 76 Kraft, Neil, 209 Krating Daeng, 160 Kroc, Ray, 98, 100 Krone, Helmut, 105 Kroner, Kurt, 105 Krueger Beer, 82, 86­89 m l J Jantzen, 91 J. C. Penney, 184 Jefferson Airplane, 107 JetBlue, 166, 174, 175 jewelry, 19 Jobs, Steve, 38­39, 142 Johnson & Johnson, 65, 74, 78­79 Jolt Energy, 205 Jordan, Michael, 120­121 k Kamenetz, Anya, 130 Kay, Kenna, 290­293 Kaye, Joyce Rutter, 270­273 Kaye, Michael Ian, 294­297 Kellogg, John Harvey, 59 Kellogg, William Keith, 59 Kellogg's, 58­61, 152, 155 Kelvinator, 189 Khrushchev, Nikita, 94 Kimberly-Clark, 240­245 labels. See product labels Lacoste, 82, 90­91 Lacoste, René, 91 Lady Gaga, 133 Lansdowne, Helen, 70, 73 Lascaux Cave, 14­16, 19 Lash-Lure, 196­197 Leach, Robin, 122 Lean Cuisine, 255­258 Le Bon Marché, 181 legacy brands, 255­258 legal protections, 10 Leibovitz, Annie, 110 Levi's, 106­109 Levy's, 105­106 Lexus, 184 limited editions, 33 Lince, Simon, 263 Lippincott, 182 lipstick, 197 local culture, 158­159, 162­163 local goods, 185 Loewy, Raymond, 168 logos, 91, 119 London, 27 Luce, Clare Booth, 111 luxury goods, 23­24, 27, 33 Macintosh, 142 Macy's, 181 Madge, 97 Madonna, 122 magnetrons, 190 Majorettes, 106, 107 Mandeville, Bernard, 24, 27 Manet, Edouard, 10 manufactured goods, 20 manufacturer brands beginning of, 64­81 in daily life, 65 manufacturing, continuous-process, 82 marketing beginning of modern, 35­36 buzz, 162 to women, 168 market niches, 135 market segmentation, 97, 101, 102, 135 market-style retail, 185 Martin, Bobby C., Jr., 282­285 Mary, Queen of Scots, 20 mascara, 197 mass consumption, 92 mass-media advertising, 97 mass-produced goods, 20, 42, 43, 65, 82, 98 Mateschitz, Dietrich, 160 Mathews, John, 203 Mau, Christine, 240­245 Max Factor, 193­195, 198 Maxwell House, 94, 95 Maybelline, 196­197, 201 McCracken, Grant, 23, 137 McDonald's, 98­100 McKinney, Henry, 67 media brands, 118­119 menu design, 236 Mercedes-Benz, 169 Merchandise Marks Act, 42 Merck, 287, 288 microwave ovens, 190­191 middle class, 92 Minnesota Manufacturing and Mining Company, 74 Minute Rice, 94 Mission Motors, 175 mobile devices, 184 Index 309