travel air, 113­115, 174­177 car, 168­173 intergalactic, 175 railway, 167­168 trefoil, 283­284 trend curves, 242 trends, 287­288 tribes, 11 Trix Rabbit, 63 Tropicana, 260­265 Trump, Donald, 122 trust factor, 135 Tupperware, 181 TV Land, 290­293 typeface, 236, 276 w u Uneeda Biscuit, 43, 66, 67­68 uniformity, 100 United Continental, 175 United Kingdom Patent Office, 42 universal design, 247 Upper Paleolithic cave paintings, 14­16 usability, 246­249 U.S. Constitution, 42 user reviews, 184 Wadsworth, Gerald B., 65 wages, 27 Walkman, 218 Wallace, Rob, 254­259 Wallace Church, 254­259 Wall Street (film), 122 Walmart, 181­182, 183, 184 Ward, Artemas, 67 Warhol, Andy, 43, 107 Warner Amex Satellite Entertainment Company, 118 water, bottled, 10, 208­209 wealth distribution, 27 Web design, 280 Wedgewood, Josiah, 30­36, 142 Wenner, Jann, 107, 110 Western brands, 151, 158, 163 Westin, 251­252 Whieldon, Thomas, 32 "White Levi's" (Majorettes), 106, 107 Wild, Antony, 28 Williams, Scott, 250­253 Williams, Tom Lyle, 196 Willys-Overland, 168 Wilson, Kemmons, 100­101 Windows CE, 158 x y Xbox, 219 Yellow Tail, 210 Yoovidhya, Chaleo, 160 youth culture, 102, 106­110 yuppie culture, 122 Z Zenith, 97, 98, 219 Zen Motorcycles, 175