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PART ONE: BUILDING BRANDS > CHAPTER 08 THE EVOLUTION OF REVOLUTION - Pg. 102

08 ThE EvoLUTIoN of REvoLUTIoN Curtis wingate and abby mCinerney branding for body image By the mid-'60s, nearly 50 percent of the Ameri- can population was under the age of twenty-five, 1 the result of the post­World War II baby boom. In light of this dramatic demographic shift, some Pepsi advertisement, 1964