Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands > PART THREE: DESIGNING BRANDS > CHAPTER 23 HOW TO BRAND A HOTEL: Q&A with Scott Williams (Starwood Properties) - Pg. 250: Safari Books Online

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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

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Contents

Table of Contents

PART ONE: BUILDING BRANDS

PART TWO: SUSTAINING BRANDS

PART THREE: DESIGNING BRANDS

CHAPTER 19 HOW TO BRAND A BOOK: Q&A with Rodrigo Corral, Rodrigo Corral Design

CHAPTER 20 HOW TO BRAND A RESTAURANT: Q&A with Matteo Bologna, Mucca Design

CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q&A with Christine Mau, Kimberly-Clark Company (Kleenex)

CHAPTER 22 HOW TO BRAND USABILITY: Q&A with Dan Formosa, Smart Design (OXO)

CHAPTER 23 HOW TO BRAND A HOTEL: Q&A with Scott Williams (Starwood Properties)

CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q&A with Rob Wallace, Wallace Church (Lean Cuisine)

CHAPTER 25 HOW TO BRAND A BEVERAGE: Q&A with Mike Bainbridge, Sterling Brands (Tropicana)

CHAPTER 26 HOW TO BRAND A DEPARTMENT STORE: Q&A with Michael Bierut, Pentagram (Saks Fifth Avenue)

CHAPTER 27 HOW TO BRAND A CITY: Q&A with Joyce Rutter Kaye, NYC & Company (New York City)

CHAPTER 28 HOW TO BRAND A CULTURAL INSTITUTION: Q&A with Rob Giampietro, Project Projects (SALT)

CHAPTER 29 HOW TO BRAND PRINT: Q&A with Gail Anderson, SpotCo (Various)

CHAPTER 30 HOW TO BRAND A NONPROFIT: Q&A with Jennifer Kinon and Bobby C. Martin, Jr. , OCD (Girl Scouts)

CHAPTER 31 HOW TO BRAND A CORPORATION: Q&A with Steff Geissbuhler, C&G Partners (CBS)

CHAPTER 32 HOW TO BRAND TELEVISION PROGRAMMING: Q&A with Kenna Kay, MTV Networks (TV Land)

CHAPTER 33 HOW TO BRAND A BRANDING AGENCY: Q&A with Michael Ian Kaye, Mother (Mother)

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23 how To Brand a hoTel aBBy mcinerney Scott Williams Founder and Developing cachet through innovation-- and discovering