Graphic Designer’s Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers > LETTER-PERFECT: A Selection of Purely Typographic Solutions - Pg. 226: Safari Books Online

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Graphic Designer’s Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers

Graphic Designer’s Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers

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Contents

Table of Contents

The Designer {Introduction}

How to Use This Book

Basic Techniques

Graphic Elements: Image and Style Components of the Designer's Visual Library

PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments

CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept

TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments

LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts

Project Strategies: Examples and Explorations to Inspire the Busy Designer

FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages

SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display

THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats

LETTER-PERFECT: A Selection of Purely Typographic Solutions

Index by Subject

Directory of Contributors

Acknowledgments

URL

Help

LETTER-PERFECT