Contents & design phases INTRODUCTION .................................................... 6 01. A/B Testing. .............................................................. 8 02. AEIOU .........................................................................10 03. Affinity Diagramming .......................................... 12 04. Artifact Analysis.....................................................14 05. Automated Remote Research .........................16 06. Behavioral Mapping ..............................................18 07. Bodystorming ........................................................ 20 08. Brainstorm Graphic Organizers .....................22 09. Business Origami ..................................................24 10. Card Sorting ............................................................26 11. Case Studies ...........................................................28 27. Design Ethnography ........................................... 60 28. Design Workshops ................................................62 29. Desirability Testing .............................................. 64 30. Diary Studies .......................................................... 66 31. Directed Storytelling ........................................... 68 32. Elito Method ............................................................70 33. Ergonomic Analysis ............................................. 72 34. Evaluative Research ............................................ 74 35. Evidence-based Design ...................................... 76 36. Experience Prototyping ......................................78 37. Experience Sampling Method ......................... 80 38. Experiments ............................................................82