Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

1. What’s in It for You? > What’s in It for Business Leaders?

What’s in It for Business Leaders?

Few businesses gain a competitive advantage simply by using the Internet. Today, businesses need a unique online strategy to gain a competitive advantage. Unfortunately, most businesses limit their online strategy to a website—which, barring some visual design differences, essentially functions like all the other websites within their industry. Webbots, in contrast, allow business people to automatically gather and process online information. The first time you use an automated web agent to perform a specific business task, you will never again be satisfied with an online strategy that consists only of a traditional website.

Customize the Internet for Your Business

Most of the webbot projects I’ve developed are for business leaders who’ve become frustrated with the Internet as it is. They want added automation and decision-making capability on the websites they use. Essentially, they want webbots that customize other people’s websites (and the data those sites contain) for the specific way they do business. Progressive businesses use webbots to improve their online experience, optimizing how they buy things, how they conduct corporate intelligence, how they’re notified when things change, and how to enforce business rules when making online purchases.


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint