DESIGNING WEBBOT-FRIENDLY WEBSITES I'll start this chapter with suggestions that help make web pages accessible to the most widely used webbots--the spiders that download, analyze, and rank web pages for search engines, a process often called search engine optimization (SEO). Finally, I'll conclude the chapter by explaining the occasional importance of special-purpose web pages, formatted to send data directly to webbots instead of browsers. Optimizing Web Pages for Search Engine Spiders The most important thing to remember when designing a web page for SEO is that spiders rely on you, the developer, to provide context for the informa- tion they find. This is important because web pages using HTML mix content with display format commands. To add complexity to the spider's task, a spider has to examine words in the web page's content to determine how relevant the words are to the web page's main topic. You can improve a spider's ability