Strategy

Your response should include both an understanding of the company and the industry. Be informed! If it’s a public company, research it using the Hoovers Web site or one of the other resources mentioned in chapter 6. If the company has a Web site, read all the significant pages, especially press releases, bios of key decision makers, products and services pages, career opportunities pages, and so on. Talk to external company contacts, such as suppliers, vendors, consultants, and customers. Talk to internal company contacts, including those in the department you will be joining and those in other departments. Using the Company Profile form in chapter 6, highlight TOP issues (Trends, Opportunities/Organizational Fit, Projects/Problems).