Advertising

Contributed by National Resume Writers’ Association member Evelyn Salvador.

Question

What type of advertising campaigns, marketing programs, or classified advertising have you devised or sold and how well were these campaigns received?

“Magic Words” Strategy

Be prepared to list your range of experience by first identifying those programs that are most applicable to the field of the prospective employer. Highlight various types of campaigns you have developed or effective classified advertising you have sold for your firm or its clients.

After your summary list, you can use a SMART Story^™ that is relevant to the employer’s needs and offers how well the campaign was received by your firm’s customers or the customers of its clients.