Handbook of Research on Mobile Marketing Management > Handbook of Research on Mobile Marketing Management > Section 2:Technological Issues in Mobile Marketing - Pg. 157: Safari Books Online

Table of Contents

Download Safari Books Online apps: Apple iOS | Android

Entire Site

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

This Book

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

Search

Contents

Table of Contents

Handbook of Research on Mobile Marketing Management

List of Reviewers

List of Contributors

Section 1: Introduction to Mobile Marketing

Section 2:Technological Issues in Mobile Marketing

Chapter 9: Supporting Marketing Practices: Mobile Network Operators' Value Added Services Changing the Way of Doing Business

Chapter 10: Mobile Customer Relationship Management (mCRM): Constraints and Challenges

Chapter 11: Employment and Acceptance of Near Field Communication in Mobile Marketing

Chapter 12: Mobile Customer Acquisition in the Swiss Health Care Industry: An Empirical Study

Chapter 13: Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising

Section 3: Research Issues in Mobile Marketing

Section 4: Managerial Issues in Mobile Marketing

Compilation of References

About the Contributors

URL

Help

Technological Issues in Mobile Marketing Section 2