E–Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization > Section 5: EBusiness and EMarketing among Small Business Enterprises > Chapter 13: Understanding the Factors Affecting the Adoption of EMarketing by Small Business Enterprises

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E–Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

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Table of Contents

ECommerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Section 1: ECommerce Trading and Small Business

Section 2: ECommerce and Small Business in Different Countries and Regions

Section 3: Internet Marketing and Small Business

Section 4: The International Dimension of ICT, Websites and ECommerce for Small Business

Section 5: EBusiness and EMarketing among Small Business Enterprises

Chapter 10: EBusiness among Ethnic Minority Businesses: The Case of Ethnic Entrepreneurs

Chapter 11 The `Knockon' Effect of EBusiness upon Graphic Design SMEs in South Wales

Chapter 12: Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies

Chapter 13: Understanding the Factors Affecting the Adoption of EMarketing by Small Business Enterprises

INTRODUCTION

BACKGROUND

RESEARCH NICHE

EXTENDING TAM AND IDT

RESEARCH HYPOTHESES AND FIELDWORK

CONCLUSION

REFERENCES

Section 6: Small Business and Electronic Retailing

Compilation of References

About the Contributors

Index

237 Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises Hatem El-Gohary Bradford University School of Management, UK Myfanwy Trueman Bradford University School of Management, UK Chapter 13

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Section 5: E­Business and E­Marketing am... > Chapter 13: Understanding the Factor... - Pg. 237

Section 5: EBusiness and EMarketing am... > Chapter 13: Understanding the Factor... - Pg. 237