Define Your Target Market

One of the most important aspects of a marketing plan is to define “who, what, when, where, why, how, and how often” regarding your product or service offerings.

Depending on the product or service, industry publications and other research sources may tell you exactly who your buyer is as well as who your end user is. Although common sense is an important aspect of selecting a target market, the facts must rule. Research is the key to selecting the appropriate target. Thinking “I bet those people will buy it” is a foolhardy and expensive way to fail. Use primary and secondary research instead.

In order to understand your target market, you will need to know the following: