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5: The Marketing Plan > In Summary

In Summary

1. You developed a version of your mission statement earlier in this workbook, but it is time to refine it based on your subsequent activities. In fact, it is important to review your mission—and your total plan—every 6 months. You may not make any changes, but the review is important to help you stay on track.

2. We also reviewed your vision and values to add the cultural side of your business. After all, a business must reflect your personal values as well as your business values.

3. The process of making strategic choices was illustrated. In your business, you will often be required to make strategic choices.


  

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