Maintain Your Focus

Your primary objective is simple: to sell products. If a prospect begins to stray from the subject by offering complaints about the company, asking about upcoming trade shows, or any subject other than the one you called about, steer the prospect back to the topic at hand.

Used properly, many businesses have found that suggestive selling can increase their sales by up to 25%.

Creative Materials

No matter what media elements you select or printed pieces you have to produce, you will need to fill the time or space with copy or creative elements. There is a simple rule for judging creative concepts and materials, which will apply whether you choose to hire a professional advertising agency or do the work yourself: “It’s not creative unless it sells.”