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Developers were driving the adoption of SBE as a way to reach out to testers and business users, but they quickly found out that focusing on a tool within a closed group wouldn’t succeed. It was crucial to get everyone engaged. Although the training didn’t get everyone on board, it gave them a common baseline, and it identified a core group of people who were genuinely interested in trying out the new ideas.
They used a smaller and less risky project to get their heads around the tools and discover good ways to write and maintain the specifications and the automation layer. A small group of people involved in that project acted as a catalyst for the larger group on the big project.