Going social does not mean going viral

A common misconception is that adding social media gadgets, badges, and other gizmos to a site will equate a considerable increase in unique page views or guarantee content going viral. This logic is false. It is as accurate as assuming a car will drive twice as fast on premium gasoline than on regular gasoline. The increase in page views is dependent on the relevancy, frequency, and originality of your content much like the acceleration of a car is dependent on the make, model, and year.

Content is king goes the old adage, but that is also only a part of the equation, since content in the wrong context will not solely drive social connections online. The content that gets spotlighted, re-tweeted, re-purposed, pinged back, and otherwise magnified under the scope of a mass audience has to matter first. It's the catchy headline, the intriguing picture, and the stimulating story that leaves the audience salivating. The content can be high-brow or low-brow, scientific or salacious, and any other number of combinations, but the data has to matter to its audience. Your readers have to decide if your content is worth pushing the