Mobile design—ushering in a new standard

There is a good reason why Facebook is devoting a lot of their resources to mobile application development. Not everybody owns a new computer, but most people carry smartphones. Cellphone manufacturers have ushered in the next wave of online relationships with the rise of affordable smartphones, tablets, and Google's open source Android platform. Yet with the swift advances in mobile technology, a lot of websites still lack accessibility.

Responsive and adaptive web development was just as popular, or unpopular, a few years ago as using custom web fonts. It was an arduous process trying to avoid pinch-zooming on mobile devices with custom scripts that would work cross-platform, cross-browser across multiple browser versions. With Microsoft's Internet Explorer development team now taking a proactive approach in following suit with media queries, CSS3, and web standards, it's imperative you do the same. It's where everyone is headed. The sooner you can accommodate the people who are already equipped with the hardware and software to build connections through their preferred method of communication, the better off you are at making your social media efforts more effective. Nee....