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Design speaks > Beyond the Web

Beyond the Web

Beyond the Web Switching mediums doesn't dictate what you can and cannot do. A couple of years ago, print posters that promoted events, products, or services often displayed a web address, which would often result in people following these steps: Launching a browser application on the mobile deviceClick into the address barTry to type in a long web address that consisted of many special characters while also walking aroundRetype the long web address because of some typo as a result of walking aroundLoad the page again It was a frustrating process until Quick Response (QR) codes became popular. Unlike traditional barcodes, which are capable of only displaying data like product prices or descriptions, QR codes are capable of much more like browsing or bookmarking a website. All a user has to do is scan the code, leaving the rest up to the smartphone or tablet. It's just another way to make your relationship with your users more accessible. Following is a list of more advanced usages of QR codes: Promote your business, service, or event on a map through Google's or Bing's mapsReceive additional information online, if there's limited space on the print collateralGet special discount codes or couponsStreamline the offline experience with the online experienceGathering feedback for polls and opinions In the activity ahead, you'll create your very own QR code to make it easier for your users to engage with you by redirecting them to your site.

  

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