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Chapter 6. Search Engine Optimization > SEO software and tools

SEO software and tools

There are many tools and applications that claim to help you optimize your site and/or submit it to the search engines. These vary greatly in their usefulness and value for money. If you decide you need some automated help with your SEO (and there's no denying, some of these tools can save hours) I recommend you research the market carefully before you part with any of your marketing budget. SEO products and services are big business and there are plenty of charlatans out there who have jumped on the bandwagon just to make a quick buck. Having said that, there are some excellent tools from reputable vendors. We will look at some of the better ones in the following pages (I also regularly review SEO tools on my blog at http://blog.paulthewlis.com/seo-tools).

Web CEO

This is one I strongly suggest you take a look at. Web CEO (http://www.webceo.com) is probably the most complete tool of its kind, and it comes highly recommended by many online marketers and SEO pros. It can help you with several aspects of SEO, including:


  

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