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Chapter 8. Freebies and Downloads

Chapter 8. Freebies and Downloads

In this chapter, we will explore various ways of adding downloads to your website to provide free content, or to deliver paid content to users. We will also discuss the automatic conversion of pages to PDF files, which your users can download to read or print.

Free content is a fantastic way of building customer loyalty. Depending on the content that you provide, you can also keep your brand in front of people. For example, a simple tastefully-done screen saver or desktop background can be used to always keep your logo on your customers' desktops. Of course, you need to make sure that the free content is of the highest possible quality to ensure that the customers will actually use the content.


  

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