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Adobe's Flash™ technology became the de facto standard for embedding Flash-based movies into web pages, and since its introduction in 1996, it has been developed for use on a wide variety of platforms, including Linux, Tablet PC, Blackberries, and of course, Windows.
The downside of this capability is that not every browser works with the same embedding code—enter jQuery Tools' FlashEmbed, which allows you to embed Flash using the same configuration options, while the library handles the backend embedding code.