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12. Attracting Search Engine Traffic: Ti... > Time for action – adding a page head...

Time for action – adding a page heading to an article

Time for action – adding a page heading to an article Let's find out how you can add a specific H1 page title to an article. To see how this works, create or edit a menu link pointing to an article. In the backend, go to Menus | Main Menu to display the menu items. Create or edit a menu link pointing to an article: In the Menu Manager: Edit Menu Item screen, click on the Page Display Options panel name on the right-hand side of the screen to open this panel. In this example, we'll edit the link to an article titled Visit the Bad Art Event.Set Show Page Heading to Yes to make sure that the new Page Heading will be displayed on the page.In the Page Heading field, enter a heading text. As we just want to test things out, you can enter something like A H1 Page Heading. (If you don't enter anything here, the Page Heading will just repeat the Menu Link text. This isn't what you want, as Joomla already displays the menu link text as a H2 element above the article—so you'd end up with both an H1 and an H2 heading, sharing the same text). Click on Save & Close and then click on View Site. On the frontend, click on the Getting started link in the About Joomla menu to see what's changed. What just happened? You've added an extra H1 title or Page Heading to a specific article. On the frontend of the site, you'll notice that the new Page Heading is displayed just above the page title (a Heading 2 element). Page Heading and Page Title—what's the difference? You may be confused by the Page Display Options panel: apart from the Page Heading field, there also is a field called Browser Page Title. The latter is the text contained in the HTML title element, whereas the Page Heading is the text in the H1 element. In other words, you can set both the title element and the H1 element for any menu item. You'll learn more about changing the HTML page title (or Browser Page Title, as Joomla calls it) in the section Configuring HTML page titles later in this chapter. The article body text: Use relevant keywords It's a good idea to use relevant keywords in your article body text. When writing or editing your text, ask yourself which words your visitors would use when searching for the content you offer? Try to anticipate on the different search terms, synonyms, and abbreviations that different types of visitors would use. If you're stuck for keyword inspiration, you should definitely consider using one of the many online tools available. The Google Adwords Keyword Tool is an excellent example; you'll find it at https://adwords.google.com/select/KeywordToolExternal. The following screenshot shows how it works. Just enter any keyword and you'll be presented with a range of related or additional search terms. In Joomla, you can enter relevant keywords in the article body copy. Make sure you use keywords and synonyms throughout the article, but don't stuff your article with keywords just to get search engines to pick up your article—their robots won't be amused, and neither will your flesh-and-blood visitors. Update articles regularly Try to regularly add quality content to your site. Adding a few pages every week will make both your visitors and search engines happy. Search engine spiders visit your site regularly; aim to have some new content added when they come around. This doesn't mean that the bigger the site is, the better your search results will be; it's good practice to delete or archive outdated content. The images: Explain what they're about Search engines scan and analyze text, but they can't interpret images. To search engine spiders, an image is just a meaningless data file. This means you can help search engines by using distinct filenames for any image you use. Moreover, when inserting an image in the Joomla article editor, add a specific Alternate Text. This Alternate Text (or alt text) is the short description that shows when the image itself isn't displayed for some reason. You might also want to add a similar description to the Title field (under the Advanced tab). This title text pops up when the visitor's mouse pointer hovers over the image. Tip More on SEO-aware writing Of course, creating great content isn't a Joomla-specific art. If you want to read more on SEO-aware writing, there are many resources on the Web. To get a clear overview of the basics, download Google's Search Engine Optimization Starter Guide from www.google.com. Sites such as Copyblogger.com (try searching this site for SEO Copywriting ) offer a number of tips on writing effective copy for the Web.

  

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