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    Chapter 9. SEO and Web Analytics

    Chapter 9. SEO and Web Analytics

    In order to make our site successful, we need to attract and retain site visitors. This is a two part process. Search Engine Optimization (SEO) is used to make it easier for customers to find our website. Web analytics is used to validate the success of SEO, analyze traffic, optimize web pages, and profile visitors.

    By reading this chapter and following the exercises, we shall:


      

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