Successful presentation material 93 Successful presentation material Designers tend to be fascinated by clients' response to presentations, particularly to individual drawings within the whole, and are always keen to identify the one illustration that swung the argument ­ often reminiscing later about how a single, seductive image persuaded a client to find extra money. The tone of any presentation, particularly during the face-to-face encounter with the client, depends very much on the personality of the designer. Some have natural gravitas and can easily convince clients of their serious intent and reliability, while others are instinctively inclined to humour and to finding a more personal level of communication. Whatever the inclination, it will be manifested in both visual and verbal presentations. Both positions, and any in between, will be drastically undermined by a blatant error in any drawing. Opposite Two drawings from a set of 14, both showing different areas within a shopping development, focus client attention on the distinctive elements of each and provide comprehensive material for detailed discussion. Underused storage Disorganized storage Server in the way Unstructured working spaces COPY AREA No focal points or break-out areas Obscured windows Redundant partitions Awkward dead space OFFICE Spaces blocking daylight KITCHEN Unstructured working spaces OFFICE RESEARCH Dead space Underused storage Above right The plan on the right is supported by a collage of snapshots to illustrate the existing office space's practical shortcomings. Right The initial drawing is a plan of the existing office, but the text ­ instead of identifying areas which are already well known to the clients ­ describes the space's practical shortcomings. No access to outside GARDEN Overgrown garden blocks daylight