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Chapter 3: Composition > Relating Images to Text - Pg. 86

86 Chapter 3 Relating Images to Text We read images rather than text, and we read text as shapes that the words form rather than as individual letters, which is why text in capital letters is more difficult to read. This was brought home to us when a friend described her experience when traveling on the Moscow subway. She doesn't understand Russian and all the station names are in capital letters, which looked the same so there was no visual trigger to help her differentiate between one station and another. Similarly, sections of text can be seen as blocks or shapes that the designer uses as another visual element in a design.