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5. Color > Case Study: Rock Guitar Styles, John Clementson, London and Brighton

Case Study

Rock Guitar Styles, John Clementson, London and Brighton

 

1.

To start with, John produced layout ideas in the form of small-scale thumbnails. In order to explore a range of design elements based on a guitar’s shape and features, he experimented in black-and-white line, without including ideas for color. Although he had colors in mind, based on the brightly colored electric guitars used in rock music, he preferred to get his ideas down quickly and not make a final choice at this stage.

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2.

John selected the more promising thumbnails for further refinement at a slightly larger scale, but continued to work in black-and-white line. Although he was becoming more certain about the colors he wanted to use, this is not explicit in the thumbnails as they were working drawings for his own use.


  

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