182 Chapter 7 Case Study Bastardised, Bunch Design, London, Croatia, Singapore Bunch Design created Bastardised, a book of images which in their words "epitomises the contemporary practice of communication design...", as a rebranding exercise. This reflects the sort of work Bunch are involved with, which includes graphic design, branding, and packaging design. Bunch initiated a project aimed at developing a community of designers. They devised a brief around the theme of "Made in Bunch" and sent it to fellow designers and illustrators, asking each of them to produce an image or logo for Bunch, with the intention of posting all the contributions on their web site. The web site attracted a wider audience, which resulted in more people participating in the project. Bunch were happy with the 1. For the cover design, Bunch asked the designer Omega!TheKidPhoenix to realize their idea of putting "astardised" inside the letter B to form the title of the book-- Bastardised--which had been chosen to reflect the brief, which had, in effect, been to bastardise their logo.