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3. Research and Cold-calling > Research Resources - Pg. 81

Research and Cold-calling 81 Below: UK publication, Creative Review (shown here with an illustrated cover by Billie Jean), is just one of many highly informative industry magazines showcasing creative talent. Most art school libraries subscribe to these on a regular basis as do some public libraries. Research Resources There's no excuse for not being industry-savvy these days-- though, granted, there's such an abundance of easily accessible reference material it can sometimes be difficult to know where to start. There is a comprehensive listings section at the end of this book but here, in the meantime, is a brief rundown of some of the resources you can draw on. " find that when you apply for the wrong `I job no good will come of it, you're just wasting time. Applying for bad jobs is like going out on dates with people you don't like. There's little point in the long run, and it'll just distract you from your true goals." Josh Keay, freelance designer Professional journals Numerous weekly, monthly, and bimonthly titles devoted to the creative industry are available in print or online. Within them you will find profiles of companies and individual practitioners as well as job advertisements. You will also find articles on industry trends plus updates on clients, company mergers, and takeovers, and the promotions and relocations of various movers and shakers. Even magazines aimed at hobbyists and aspiring practitioners can be worth a look as they frequently offer all kinds of pointers from industry professionals. "Graphic design positions are placed in our own titles, Design Week and Creative Review." Colin McHenry, Group Art Director, Centaur Media Annuals and sourcebooks Glossy, large-format annuals and sourcebooks celebrating design, advertising, illustration, photography, and multimedia abound. Some accompany competitions, with featured entries nominated by elected panels of industry professionals. (Always check the judges, as some are less well known--and therefore less often approached by aspiring newcomers--than those who regularly feature in the creative press.) Others are simply directories that showcase the work of practitioners, organizations that represent practitioners, or both; these can offer insights into the kinds of client, projects, and practitioners with which potential commissioners are involved. Illustrators seeking representation can get a realistic overview of how agencies differ. Both types of publication tend to have free distribution among commissioners and employers, and are either archived online or have affiliated websites.