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4. Text and typography

 

Text and typography

4

 

In recent years, graphic designers working in print have been spoilt for choice with the number and variety of fonts they can use in their layouts. Yet it was not always so. Before digital desktop publishing, back in the days of hot-metal type and phototypesetting, only a few of the classic fonts were available and new fonts were rare – they represented a huge investment by the type foundries and were expensive for printers to buy. A similar situation exists for web designers today. Strictly speaking, if the users of your website do not own the fonts that you may have specified and already have them installed on their computers, then the browser will render your text in the default font.

This has led to web designers having to offer users a fallback position. As well as specifying a preferred font, you also have to suggest alternatives – with a last resort of one of the five generic descriptions of fonts: serif, sans serif, monospace, cursive and fantasy.


  

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