InTeRvIeW Nendo Biography Nendo are a six-person-strong multidisciplinary design company based in Tokyo and led by founder Oki Sato. They undertake a range of projects from architecture to interior and event design, through to furniture and product design and graphic design. They have worked with major clients, including Camper shoes, Issey Miyake, and Kenzo. They were awarded the Elle Decoration International Design Award in 2004. Nendo's motivation, they say, is to give people a small "!" moment in their day-to-day lives. They believe these moments are what make our days interesting and worthwhile. Nendo, therefore, want to reconstitute everyday products, experiences, and services by collecting and reshaping them into something that is easier to understand. Ultimately, Nendo state that they would like the people who have encountered their designs to feel these small "!" moments intuitively. Interview How do you develop concepts? In our everyday life, Oki develops a concept (story) first. Then he shares What methods of product visualization do you use? We mainly use sketches like Japanese