150 Store study: Flight 001 Your store is very product-specific. Was it challenging designing a store that has to show so many different product categories? "Yes, it has been challenging but it is some- thing we enjoy doing. Our store design has been an evolutionary process, beginning with the first prototype where we made some design decisions about rounding the corners in the space but designed only one fixture: the ticket-counter register. Before opening our first store we didn't know the characteristics and dimensions of all our products, so by the time we opened the next store two years later,