162 Clearance merchandise Clearance lines can be presented in numerous ways: Reduced goods can be pulled together and placed at the front of the store, enabling the customers to browse through them and then walk farther into the non-sale items in-store. Sale goods can be used as a magnet to draw customers to the back of the store, leading them Clearance merchandise should not be overlooked. Sale times are extremely profitable for retailers. Most major stores will proudly present their discounted products twice a year and benefit from their competitors following suit and thus attracting customers to the area. Many stores will continue to sell items at a reduction all year round. It is important to understand the store's philosophy and requirements when approach- ing markdowns. Many retailers hide their markdown offers toward the rear of the store, as if they are ashamed of them; others will proudly display them in the platinum and gold