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The Role of a Visual Merchandiser > Visual merchandising in a department store

Visual merchandising in a department store

Department stores will give a novice excellent training and knowledge of visual merchandising because of the diverse range of products that they house. The training to be gained from an established team is invaluable.

Traditionally, those entering a visual merchandising team in a department store will begin as dresser or junior visual merchandiser; if they work hard and show that they are willing, they may be promoted within two years to a senior role. Managers are likely to spot potential and develop those they see as future managers by encouraging them to develop their communication and managerial skills, to begin managing a budget and to develop a complete window scheme before they are promoted to a managerial role. Those dressers who enjoy the hands-on practicalities of working on displays may prefer not to pursue a managerial role, given all the administration it involves. A regional department store may have its own visual merchandising team, whic....


  

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