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CHAPTER 10 Video Content > Production: Shooting the Video Content - Pg. 191

Video Content 191 Production:ShootingtheVideoContent To start with, let's keep in mind the appropriate length for your videos. Think three to six minutes. Remember, attention spans online are short. You want to get in, get out, and let your viewer move on to other things. Of course, there are some exceptions, but as a general rule, you want to think simple. It will make it easier on you, too, from an editing, storing, and distributing point of view. When it comes to production you need to know that people--your viewers--want to see what you look like. So video can be an easy way to get closer to your audience and help them experience your brand in a personal way. Plus, your facial expressions, mannerisms, and body language can communicate a great deal and support your mes- sage. Here is the other thing: Don't worry about being perfect. You don't need to get it all in a single take. It's usually better to string together a series of clips than to use one stream of unedited video footage. Bring the visuals and charts, too! Remember, you'll have better viewer impact if you present concepts as pictures rather than words. The key is to identify the main concept in every sentence of your script and pair it with a relevant and engaging visual element. This also helps keep the viewer's mind engaged. Being boring may be the worst sin of all in video.