Introduction ontent. It's become a very powerful word in the Internet age, empowering people every- where to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would simply be an empty shell of graphics, meaningless navigational menus, and links that go to empty pages. Good content is critical. Great content has truly become a powerful weapon in the web and mobile marketing arsenal of successful businesses around the globe. What are we referring to when we say "content"? Here is just a small sample of the types of web and mobile content you can produce: 7 7 7 7 7 7 7 7 C Blog posts Website pages YouTube videos E-books 7 7 7 7 7 7 7 7 Digital magazines Press releases Articles White papers