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Breakthrough Branding: How smart entrepreneurs and intrapreneurs transform a small idea into a big brand
By: Catherine Kaputa
Publisher: Nicholas Brealey Publishing
Pub. Date: June 16, 2012
Print ISBN-13: 978-1-857-88581-1
E-Book ISBN-13: 978-1-857-88995-6
Pages in Print Edition: 296
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Overview
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon - successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy.
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Top Level Categories:
Personal & Professional Development
Sub-Categories:
Personal & Professional Development > Small Business & Entrepreneurship
Table of Contents
