acknowledgments W riting a book is a journey. It's mainly an enjoyable journey, but there are always bits where it seems like the journey is never going to end. Thanks to the encouragement and support of family, friends, and colleagues, the journey does end. This book couldn't have happened without the family that surrounds me, my husband, Mike, and our son, Ramsey, who got used to me banging away on my laptop early in the morning and late at night. My three sisters, Jean, Joan, and Kevin, are good friends and supporters on this and every other endeavor. Most of my inspiration in writing this book came from entrepreneurs and intrapreneurs whose stories of launching, branding, and building a business always amaze me. Their individual creation stories for their busi-