4 Breakthrough Branding owns "overnight." So when people think of your brand, they think of "X." Or when they think of "X," they think of your brand. Ï brainStormer: What's your brand idea in a sentence? What's the keyword? When Your heart talks, pay attention To be a successful entrepreneur, your goal has to be more than just making money. Entrepreneurship and finding your business idea are about finding your purpose. Your goal must be tied to your deeper story, your sense of des- tiny for yourself and your business. It must feel authentic and right for you. It's discovering your personal vision that reveals your essence, your passion, and your values. That vision comes from your heart, not your head. Great brands are always built on authenticity, on who you are and what your business can be, not what you want it to be. For a decade in the 1990s,