182 Breakthrough Branding reversals in business stories: they introduce the element of surprise. We like happy endings, so most stories end with the hero surmounting the obstacles, passing the test, and achieving the goal. brainStormer: write down Ï a story, highlight When you parts that the visual you could easily film in a movie. the power of three The power of threes is an important thing to remember when putting together a talk or story. Stories usually have a three-act structure. Classic stories and fables have three obstacles that must be overcome, three wishes that are granted, or three main characters. There are "The Three Little Pigs," "Three Blind Mice," "Goldilocks and the Three Bears," "We Three Kings,"